Pharmaceutical Packaging is a Crucial Part of the Massive Industry


The life expectancy for the average American today is just over 78.6 years. A number that high might seem odd considering the U.S. obesity epidemic and the fact that millions of people simply lead unhealthy lifestyles. However, modern medicines and the pharmaceutical industry generally help keep people going, even if they have bad habits. As a result, the pharmaceutical industry in the U.S. and around the world is massive and expected to be valued at more than a trillion dollars this year, according to research from Urch Publishing. While it is easy to see the importance of the industry, many overlook pharmaceutical packaging companies, which are a main component.

There are several different options that manufacturers have when they partner with pharmaceutical packaging companies. Depending on the drug, they might choose bottles that are virtually a necessity for liquids, pouches that can be used for both pills and powders, and blister packaging that features a formable web that protects unit doses. No manufacturer will choose the exact same option, and finding the right one is important for making sure medications are protected while they are transported and stores on both drug store and medicine cabinet shelves.

Of the many choices, pharmaceutical blister packaging has become one of the most popular for a number of reasons, including the fact that it can be used as a marketing tool. The World Health Organization states that manufacturers spend nearly twice as much on marketing as they do on research and development, which means companies will often use unique packaging for marketing purposes. Carded blister packaging is a great tool for marketing because it can include promotional materials that help build customer loyalty. As a result, many manufacturers will have pharma packaging services produce a high volume of original blister packages.

Because packaging can sometimes be a hassle, especially if you quickly want to get to a pill that will cure you of a headache or runny nose, consumers don’t often consider pharmaceutical packaging companies a major part of the industry. However, without them, and the services that they provide, it would be much more difficult to quickly get over health problems and issues. As a result, they do their part to help keep Americans healthy for many, many years.

Leave a Comment