Over 90 trillion emails are sent every year. What does this mean?
People are using email. A lot. Overlooking the value of email as a corporate marketing tool is a grave mistake. So why use email marketing?
Consumers do not like phone calls and mailers. Up to 74 percent of internet users say they prefer to receive product notifications and corporate material by email.
Face it, the number one thing that influences everything companies say and do is money. And email marketing makes money.
According to the Direct Marketing Association, it is one of the most fruitful forms of online advertising with a return on investment or ROI of up to 4,300 percent.
3. Smartphones Are Becoming More Popular
That is relevant. Why? Because nearly half of all people own smartphones and, among them, 46 percent are reading emails on iPhones or android phones.
That may pose additional challenges when optimizing content and making it readable across multiple platforms. More importantly, though, that means your company advertisements and promotional materials are being read on the go. Consumers do not have to be at home or even someplace with reliable access to PCs in order to read them. Thanks to smartphones, customers and clients can read your messages just about anywhere.
4. Help is Readily Available
Maybe you are so focused on other important happenings in your company that one more thing to worry about is just too much. And you are not even sure how to market your product or services with emails, anyway.
Not a problem! Email marketing takes different forms, and many companies choose to resell email and resell email marketing to save time and cut expenses.
Plus, email marketing resellers know their craft. These companies market or advertise by email for you, and they are paid to do it to their very best ability. A professional eye can help you stay well away from boring content and lackluster subject lines.
Email is here to stay, and effective marketing will make the most of it.