Marketing has always been one of the main keys to success for a business. Today, with everything in the world shifting to favor the more technologically advanced versions of things, the means of marketing businesses have evolved. Online marketing is now the preferred manner of marketing, and its success thus far has proven its worth. One of the most useful and successful online marketing tools is search engine optimization, often referred to as SEO. SEO websites such as those in Portland, Oregon can offer services that may see businesses gain increased web traffic and subsequent new leads.
Conducting searches on search engine websites is one of the most frequently occurring activities of Internet users. ComScore qSearch conducted a study that showed that each month, there are 4.9 billion Internet searches performed. This means that there 1,890 searches performed every second. This is one of the main reasons that Seo marketing has become such an appealing option to many businesses and why many SEO companies and SEO websites such as those in Portland, Oregon have risen to prominence. There are many trends of search engine users that have been discovered by studies which have led to the development of Seo techniques. When choosing the links to click on in the returned results from a search engine, over three quarters of users will click on the organic results instead of the paid listings. To capitalize on this, SEO websites will create custom content for businesses that contains key words and phrases that are commonly searched by Internet users looking for the goods or services that their business offers.
Email marketing has shown to be another successful strategy for online marketing. Small businesses can often benefit from email marketing with owners being the primary marketer of 88 percent of small businesses. Those who have concerns over spending money on strategies such as email marketing can see its worth with numbers showing that for every dollar spent on it, the business makes 40.56 dollars.
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