Nearly every business has a website these days, but not every business has a good website. What separates a good website from a bad website? Search engine optimization. But what exactly does it mean to have your website “optimized”?
First, it helps to ask “What is SEO?” Simply put, search engine optimization is how you climb the search page rankings for your given topic. If you sell scarves, your name will appear in the search results page when someone searches for the word “scarves”. How high up the list it appears will depend on whether your page is optimized or not.
There are a number of different SEO techniques to help achieve this goal. An easily-memorized http address can help; instead of a long, random string of characters, a searcher (and a search engine, for that matter) will be mo